Have you ever found yourself changing your behavior just to “score points” with your FitBit bracelet, or something similar? How much do we really learn from postings on Facebook? Is it just what people want us to see? What are we missing?
http://www.nytimes.com/2015/05/03/opinion/sunday/how-not-to-drown-in-numbers.html
Do we need to keep our connection to small data also?
Researching in a Social World 